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1 industrial practice
Англо-русский словарь нормативно-технической терминологии > industrial practice
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2 industrial practice
Экономика: промышленная практика -
3 industrial practice
English-russian dctionary of contemporary Economics > industrial practice
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4 practice
n1) практика, применение на практике2) обычай, установившийся порядок3) технология, метод, способ
- accepted practice
- accounting practices
- administration practices
- administrative practices
- arbitration practice
- bad practice
- banking practice
- best practice
- best management practice
- business practice
- commercial practice
- common practice
- concerted practices
- contracting practice
- corrupt practices
- crop production practices
- cultivation practices
- customary practice
- dubious accounting practices
- established practice
- fabrication practice
- fair practices
- fraudulent practices
- fraudulent sales practices
- general practice
- good manufacturing practice
- industrial practice
- insurance practice
- international practice
- licensing practices
- loose lending practices
- management practice
- manufacturing practice
- marketing practice
- normal practice
- operational practices
- past practice
- patent practice
- predatory practices
- pricing practice
- production practice
- restrictive practices
- restrictive business practices
- restrictive trade practices
- safe operating practices
- shady financial practices
- sharp practice
- sound business practices
- standard practice
- stock exchange practices
- tax practices
- trade practices
- unfair practices
- unfair business practices
- unfair competitive practices
- unfair labour practices
- unfair trade practices
- usual practice
- usual commercial practice
- wrong practice
- practice in trade
- practice of law
- practice of matching buy and sell orders
- abandon the practice
- abolish the practice
- depart from practices
- discontinue the practice
- follow the practice
- put into practice
- standardize accounting practices
- stop the practiceEnglish-russian dctionary of contemporary Economics > practice
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5 industrial precipitation practice
промышленная практика пылеулавливания
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[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > industrial precipitation practice
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6 industrial tribunal
сокр. IT эк. тр., юр., брит. промышленный [трудовой\] трибунал [суд\] (суд, рассматривающий жалобы работников о неправомерных действиях работодателей по отношению к ним, а также жалобы об исключении работников из профсоюзов; подобный тип судов учрежден законом "О профессиональном образовании", 1964 г.)Syn:See:unfair dismissal, unfair labour practice, Employment Appeal Tribunal, Employment ( Dispute Resolution) Act 1998, Employment Tribunals Service, Industrial Training Act 1964, industrial relations* * * -
7 restrictive labour practice
эк. тр., юр. ограничение производительности труда*, ограничительная политика*, рестрикционизм* (действия профсоюзов или работников, направленные на ограничение производительности труда с целью избежать сокращения численности работников)Syn:See:Англо-русский экономический словарь > restrictive labour practice
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8 Code of practice for access and working scaffolds and special structures in steel
Универсальный англо-русский словарь > Code of practice for access and working scaffolds and special structures in steel
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9 RESTRICTIVE LABOUR PRACTICE
Меры борьбы против сокращения рабочей силы
Меры, предпринимаемые профсоюзами в интересах своих членов, отрицательно влияющие на производительность труда. Например, профсоюзы могут настаивать на сохранении рабочих мест даже в том случае, когда для эффективного выполнения работ не требуется большого количества работников. Профсоюзы могут также ввести правила разграничения работ (demarcation rules), определяя задания, которые рабочие могут выполнять, а которые нет. Кроме того, они могут препятствовать установке на заводе нового оборудования, сберегающего труд. См. также Productivity, X-inefficiency, Industrial relations, Supply-side economics.Новый англо-русский словарь-справочник. Экономика. > RESTRICTIVE LABOUR PRACTICE
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10 good industrial large-scale practice
Англо-русский словарь по экологии > good industrial large-scale practice
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11 good industrial large-scale practice
Универсальный англо-русский словарь > good industrial large-scale practice
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12 art
̈ɪɑ:t I
1. сущ.
1) искусство to practice an art ≈ заниматься искусством to practice the occult art of the alchemist ≈ заниматься оккультными дисциплинами и алхимией abstract art ≈ абстракционизм body art ≈ амер. "искусство тела" (представители этого направления создают все произведения искусства на собственном теле) classical art ≈ классическое искусство impressionism art ≈ импрессионизм modern art ≈ современное искусство primitive art ≈ примитивизм graphic art ≈ графическое искусство, графика plastic arts ≈ пластическое искусство art school ≈ художественное училище Faculty of Arts Art Nouveau antique art folk art environmental art decorative art applied art martial art
2) мастерство;
обыкн. мн. ремесла mechanical arts
3) искусство, мастерство, умение Work, in which they have taken a great deal of pains, and used a great deal of Art. ≈ Работа, которая принесла массу страданий, но в которую было вложено много мастерства. military art
4) обыкн. мн. хитрость he gained his ends by arts ≈ он хитростью достиг своей цели ∙ manly art ≈ бокс to have/be art and part in ≈ быть причастным к чему-л., быть соучастником чего-л. art is long, life is short посл. ≈ жизнь коротка, искусство вечно
2. прил.
1) художественный art gallery ≈ художественная галерея
2) некоммерческий, элитарный( о фильмах, пьесах) art movie ≈ некоммерческое кино II сокр. от article статья III сокр. от artificial искусственный IV сокр. от artillery артиллерияискусство - antique * античное искусство - popular * народное искусство - work of * произведение искусства изобразительное искусство - decorative * декоративное искусство - to be talented for an * иметь призвание к какому-либо виду искусства - she is studying * and music она изучает изобразительное искусство и музыку гуманитарные науки - faculty of *s отделение гуманитарных наук - *s student студент отделения гуманитарных наук - *s college гуманитарный колледж - history, literature and philosophy are *s история, литература и философия - это гуманитарные науки - to graduate in *s окончить отделение гуманитарных наук искусства (в названиях ученых степеней и факультетов) - Bachelor of Arts бакалавр искусств обыкн pl ремесла - useful *s ремесла умение, искусство, мастерство - military * военное искусство - * of healing искусство врачевания - * of execution мастерство исполнения - there is an * to making bread выпечка хлеба - особое искусство - the * of making friends умение заводить друзей обыкн pl хитрость, коварство - *s and wiles of politicians хитрости и уловки политиканов - he gained his ends by * он хитростью достиг своей цели колдовство, магия - the witch deceived the girl by her *s ведьма околдовала девушку (специальное) дизайн (полиграфия) (собирательнле) иллюстративный материал( в книге, журнале) - is there any * with this story? к этому рассказу будут иллюстрации? (сленг) фотографии разыскиваемых преступников фотографии красоток, обыкн обнаженных, или знаменитостей > manly * бокс > * for *'s sake искусство для искусства > to be * and part in smth. быть причастным к чему-либо > * is long, life is short (пословица) жизнь коротка, искусство вечно художественный - * pottery художественная керамика - * edition художественное издание - * editor см art director относящийся к искусству, особенно изобразительному - * critic искусствовед - * criticism искусствоведение - * book книга по искусству - * gallery картинная галерея - * exhibition выставка картин - * student молодой художник, учащийся художественной школы - * dealer торговец произведениями искусства (театроведение) (кинематографический) некоммерческий;
экспериментальный - * film экспериментальный фильм (тж. * movie) ;
фильм, рассчитанный на подготовленных зрителей;
некассовый фильм - * theater (американизм) кинотеатр, демонстрирующий экспериментальные или иностранные фильмы;
экспериментальный театр;
театр, ставящий пьесы, не рассчитанные на кассовый успех;
театр для серьезного зрителя профессиональный( противоп народному) ;
классический - * music классическая музыка - * song песня для концертного исполнения;
романс( устаревшее) 2-е л ед ч настоящего времени глагола beart уст. 2 л. ед. ч. настоящего времени гл. to be ~ искусство;
Faculty of Arts отделение гуманитарных и математических наук ~ искусство ~ мастерство;
industrial (или mechanical, useful) arts ремесла ~ умение, мастерство, искусство;
military art военное искусство ~ фотографии разыскиваемых преступников ~ (обыкн. pl) хитрость;
he gained his ends by arts он хитростью достиг своей цели~ attr. художественный;
art school художественное училище~ is long, life is short посл. жизнь коротка, искусство вечно~ attr. художественный;
art school художественное училищеclip ~ вчт. иллюстративные вставкиcommercial ~ искусство рекламыcomputer ~ вчт. машинное творчество~ искусство;
Faculty of Arts отделение гуманитарных и математических наукto have (или to be) ~ and part in быть причастным (к чему-л.), быть соучастником (чего-л.)~ (обыкн. pl) хитрость;
he gained his ends by arts он хитростью достиг своей целиindustrial ~ промышленная эстетика~ мастерство;
industrial (или mechanical, useful) arts ремеслаinvestment ~ умение делать капиталовложения~ is long, life is short посл. жизнь коротка, искусство вечноline ~ вчт. штриховая графикаmanly ~ бокс~ умение, мастерство, искусство;
military art военное искусствоprior ~ пат. известный уровень техники prior ~ пат. ограничительная часть формулы изобретения prior ~ пат. прототипtone ~ вчт. полутоновые иллюстрации -
13 labour law
1) эк. тр., юр. трудовое право (отрасль права, касающаяся взаимоотношений работников и работодателей, а также вопросов, тесно связанных с такими взаимоотношениями, в частности вопросов поддержания занятости, социального страхования работников, деятельности профсоюзов и т. п.)See:labour code, individual labour law, collective labour law, Taft-Hartley Labor Act, Wagner Act, Norris-La Guardia Act, Landrum-Griffin Act, ILO Convention, ILO Recommendation, advance notice legislation, discrimination law, equal employment opportunity, sexual harassment, Byrnes Act, Civil Service ( Management Functions) Act 1992, Code of Practice on Picketing, Consolidated Omnibus Budget Reconciliation Act, Defense Production Act, pension law, Employment ( Dispute Resolution) Act 1998, Employment Act, Employment Act of 1946, Employment Appeal Tribunal, Employment Code of Practice ( Picketing) Order 1992, Employment Equity Act 1985, Employment Equity Act 1995, social contract 2), Employment Relations Act 1999, Equal Pay Act, Fair Labor Standards Act, Federal Employer's Liability Act, Federal Unemployment Tax Act, Full Employment and Balanced Growth Act, Full Employment Bill, Health and Safety at Work etc. Act 1974, Human Rights Act 1998, Industrial Relations Act 1988, Industrial Relations Act of 1971, Industrial Training Act 1964, Job Training Partnership Act, labour legislation, master-servant rule, minimum wage legislation, Occupational Safety and Health Act, positive right to strike, right-to-work law, Social Security Act 1990, trade union immunities, Trade Union Reform and Employment Rights Act 1993, Trade Unions and Labour Relations Act 1974, Trade Unions and Labour Relations Act 1976, Unemployment Assistance Act, Unemployment Insurance Act 1971,2) эк. тр., юр. закон о труде (конкретный законодательный акт, регулирующий трудовые взаимоотношения) -
14 law
1) право ( в объективном смысле)2) закон3) общее право5) юстиция; юристы•according to law — в соответствии с правом, с законом; правомерно | соответствующий праву, закону; правомерный, законный;
law and order — правопорядок;
law and usage of Parliament — парламентский обычай;
law as amended — закон в изменённой редакции;
law as fact — право как факт, право как сущее;
law as norm — право как норма, право как должное;
at law — в соответствии с правом, в силу права, в области права; в рамках общего права;
law Christian — церковное право;
contrary to law — в противоречии с правом; в противоречии с законом | противоречащий праву; противоречащий закону;
law due to expire — закон с истекающим сроком действия;
law for the time being — закон, действующий в настоящее время;
law in force — 1. действующее право 2. действующий закон;
in law — по закону;
contemplation in law — 1. юридически значимые намерения, цель 2. точка зрения закона;
law in vigour — действующий закон;
law martial — военное положение;
law merchant — торговое право; обычное торговое право;
law spiritual — церковное право;
to be in trouble with the law — вступить в конфликт с законом;
to carry law into effect — ввести закон в действие;
to clarify the law — разъяснить смысл правовой нормы, закона;
to consult the law — обратиться за разъяснением к закону; обратиться за консультацией к юристу, к адвокату;
to continue existing law — продлевать действие существующей правовой нормы, закона;
to create new law — создавать новую правовую норму; принимать (новый) закон;
to elaborate the law — разрабатывать закон;
to emerge as law — обретать силу закона;
to get into difficulty with the law — вступить в конфликт с законом;
to go to law — обратиться к правосудию;
to keep law current — модернизировать право, закон;
to make laws — законодательствовать;
to practice law — заниматься юридической [адвокатской] практикой;
to provide for by law — предусмотреть законом, узаконить;
to restate the law — переформулировать, перередактировать правовую норму, закон;
to stand to the law — предстать перед судом;
to strain the law — допустить натяжку в истолковании закона;
to teach law — преподавать право;
law unacted upon — закон, который не соблюдается;
within the law — в рамках закона, в пределах закона
- law of armslaw of international organizations — право, регулирующее деятельность международных организаций
- law of civil procedure
- law of conflict of laws
- law of conflict
- law of contract
- law of copyright
- law of corrections
- law of crimes
- law of crime
- law of criminal procedure
- law of domestical relations
- law of domestic relations
- law of employment
- law of equity
- law of evidence
- law of God
- law of honour
- law of industrial relations
- law of international trade
- law of landlord and tenant
- law of marriage
- law of master and servant
- law of merchants
- law of merchant shipping
- law of nations
- law of nature
- law of neighbouring tenements
- law of obligation
- law of outer space
- law of peace
- law of personal property
- law of persons
- law of power
- law of practice
- law of prize
- law of procedure
- law of property
- law of quasi-contract
- law of real property
- law of shipping
- law of substance
- law of succession
- law of taxation
- law of the air
- law of the case
- law of the church
- law of the Constitution
- law of the court
- law of the flag
- law of the land
- law of the sea
- law of the situs
- law of the staple
- law of torts
- law of treaties
- law of trusts
- law of war
- abnormal law
- absolute law
- actual law
- adjective law
- adjective patent law
- administrative law
- admiralty law
- admitted law
- agrarian law
- air carriage law
- ambassadorial law
- American Indian law
- American international law
- Antarctic law
- anti-corrupt practices laws
- antipollution laws
- anti-trust laws
- antiunion laws
- applicable law
- applied law
- bad law
- banking law
- basic law
- binding law
- blue law
- blue sky laws
- Brehon laws
- broken law
- business law
- canon law
- case law
- census disclosure law
- church law
- cited law
- civil law
- club law
- commercial law
- commitment law
- common law
- company law
- comparative law
- compiled laws
- congressional law
- conservation laws
- consolidated laws
- conspiracy law
- constitutional law
- consuetudinary law
- consular law
- continental law
- contract law
- conventional law
- conventional international law
- copyright law
- corporate law
- criminal law
- crown law
- current law
- customary law
- customary international law
- customs law
- decisional law
- diplomatic law
- discriminating law
- discriminatory law
- domestic law
- domiciliary law
- dormant law
- draft law
- dry law
- ecclesiastical law
- economic law
- educational law
- effective law
- efficacious law
- election law
- emergency laws
- employment law
- enacted law
- enforceable law
- enrolled law
- environmental law
- equity law
- established law
- exchange law
- exclusion laws
- executive law
- executively inspired law
- existing law
- ex post facto law
- extradition laws
- extradition law
- factory laws
- factory law
- fair employment practices law
- fair trade laws
- family law
- fecial law
- federal law
- feudal law
- finance law
- fiscal law
- foreign law
- formal law
- free law
- French Canadian law
- fundamental law
- game laws
- general law
- generally applicable law
- gibbet law
- good law
- group law
- Halifax law
- harsh law
- health laws
- highway laws
- highway traffic law
- homestead laws
- housing law
- hovering laws
- humanitarian law
- immutable law
- industrial law
- industrial property case law
- inheritance law
- inner comparative law
- insurance law
- interlocal criminal law
- internal law
- internal-revenue law
- international law
- international law of the sea
- international administrative law
- international conventional law
- international criminal law
- international fluvial law
- international public law
- interpersonal law
- interstate law
- intertemporal law
- intestate laws
- introduced law
- Jim Crow laws
- judaic law
- judge-made law
- judicial law
- judiciary law
- labour relations law
- labour law
- land law
- legislation law
- licensing law
- living law
- Lynch law
- magisterial law
- maritime law
- market law
- marriage law
- martial law
- matrimonial law
- mercantile law
- military law
- mining law
- mob law
- model law
- modern law
- Mohammedan law
- moral law
- municipal law
- national law
- nationality law
- natural law
- naval law
- naval prize law
- neutrality laws
- new law
- no-fault law
- nondiscriminating law
- nondiscriminatory law
- non-enacted law
- nuclear law
- obscenity law
- obsolete law
- occupational safety laws
- official law
- official session law volume
- old law
- organic law
- original law
- ostensible law
- outmoded law
- pamphlet laws
- parliamentary law
- pass law
- passed law
- patent law
- penal law
- permissive law
- personal law
- personal law of origin
- police law
- political law
- poor laws
- positive law
- present law
- prevailing law
- preventive martial law
- prima facie law
- primary law
- prior law
- prison laws
- privacy law
- private law
- private international law
- privilege law
- prize law
- procedural law
- procedural criminal law
- promulgated law
- proper law of the contract
- property law
- proposed law
- provincial law
- public law
- public contract law
- punitive law
- quarantine laws
- real property law
- real law
- regional international law
- relevant law
- remedial law
- retroactive law
- retrospective law
- revenue laws
- road laws
- road transport law
- Roman Civil law
- Roman law
- safety laws
- sea law
- secular law
- session law
- settled law
- slip law
- social security law
- social law
- sound law
- space law
- special law
- speed law
- standing law
- state law
- state-use law
- state-wide law
- statute law
- stringent law
- subsidiary law
- succession law
- sumptuary laws
- Sunday closing laws
- superior law
- supreme law of the land
- tacit law
- tariff law
- tax law
- territorial law
- trade laws
- traditional law
- traffic laws
- transnational law
- treaty law
- unalterable law
- unenforceable law
- unified laws
- uniform law
- ununified laws
- unwritten law
- unwritten constitutional law
- vagrancy laws
- wage and hour laws
- war law
- welfare laws
- wildlife law
- working law
- written law
- written constitutional law
- zoning law
- electoral law
- financial law
- indefeasible law
- merchant law
- statutory law -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 IP
1) Общая лексика: instrument power cable2) Авиация: промежуточное давление3) Медицина: In Patient, Independent Practice, Intense Pain, внутрибрюшинный, интраперитонеальный, ПИУ (полностью имплантируемое устройство - implanted port)4) Американизм: Increased Productivity, Institutional Program5) Военный термин: Imagery Processing, Immediate Permanent Incapacitation Dose, Implementation Procedure, Informal Processing, Information Processor, Initial Production, Initiatives Program, Instrumentation Point, Intelligence Problem, Intelligence Processing, Internal Protocol, identification of position (с помощью аппаратуры опознавания ЛА), identification peculiarity, identification point, impact point, impact predictor, implementation of plan, improvement program, in process, in progress, inactive pay, incentive pay, index of performance, indicator panel, industrial participation, industrial preparedness, industrial production, infrared passive, initial phase, initial point, initial position, initial post, installation procedure, instruction pamphlet, instructor pilot, instrument panel, instrumentation papers, intelligence police, intercept point, issuing point, Initial Point (bombing)6) Техника: input, inspection procedure, instrument package, Степень защиты7) Сельское хозяйство: Inorganic Phosphorus8) Математика: Imaginary Part, по вероятности (in probability), целочисленное программирование (integer programming)9) Религия: Inspired People10) Метеорология: Invisible Particles11) Юридический термин: Identity Preserved, Interesting Persons, ИС (Intellectual Property, интеллектуальная собственность)12) Фармакология: Indian Pharmacopoeia13) Страхование: installment paid14) Грубое выражение: Idiot Proof15) Музыка: Iambic Pentameter16) Оптика: indium phosphide17) Политика: Clipperton Island18) Телекоммуникации: Intelligent Peripheral (AIN), Internet Protocol (IETF)19) Сокращение: Impact Point (missile), Initial Point (bombing term), Initial Provisioning, Innings Pitched, Intellectual Property, Intelligent Peripheral (computer network), Intermediate Point, Intermediate Processor (communications), in possession, instruction plate, interchangeable solid and screen panels, interpost, iron pipe, Induced Polarization, Information Provider, Initial Pressure, intraperitoneal20) Университет: Interesting Point21) Физика: Induced Potential, Interaction Point, ignition point22) Физиология: InterPhalangeal, Intra- Peritoneal23) Вычислительная техника: identification of position, image processor, in-house publishing, in-plant publishing, insertion point, instruction pointer, instruction pulse, integrated processes, intelligent peripheral, interrupt pointer, interrupt priority, interrupt processor, item processing, самый важный из всех протоколов, на котором основана Internet (Через этот протокол осуществляется прямое подключение к Internet), Intelligent Peripheral (IN), Information Provider (Telephony), Instruction Pointer (register, CPU, Intel, Assembler), Internet Protocol (version 4, RFC 791), архитектура системы обработки информации, интегрированный адаптер печатающего устройства, указатель команд24) Литература: International President25) Нефть: induced polarization method, initial potential, ionization potential, isoprenoid, the degree of ingress protection provided by enclosures to IEC 60529, вызванная поляризация (induced polarization), метод вызванной поляризации (induced polarization), начальное давление (initial pressure), начальный дебит (скважины, initial production), степень защиты, обеспечиваемая оболочками26) Биохимия: Imipramine27) Связь: internetwork protocol28) Банковское дело: очередной взнос уплачен (instalment paid)29) Геофизика: ВП30) Фирменный знак: International Pharmaceuticals, Internet Provider, Island Pacific (formerly SVI Solutions, Inc.)31) Патенты: интеллектуальная собственность (Intellectual Property)32) Деловая лексика: Implementable Projects, Incredible Price, Independent Patent33) Бурение: начальный дебит скважины (initial production), initial production (usually describing an initial production test)34) Глоссарий компании Сахалин Энерджи: International Protection, Internet protocol Internet-протокол, immediate pressure, index of protection ("degrees of protection provided by enclosures"), intelligent pig, international practices, Inspection Plan35) Нефтегазовая техника Институт нефти (Великобритания, Institute of Petroleum), начальный потенциальный дебит скважины36) Инвестиции: instalment paid37) Сетевые технологии: Internet Packet, image processing, information processing, источник информации, межсетевой протокол, обработка информации, industrial protocol38) ЕБРР: individual project39) Полимеры: Institute of Petroleum, intermediate pressure, internal pressure40) Программирование: Instructional Pointer41) Контроль качества: integer programming42) Сахалин Ю: ingress protection43) Макаров: initial potential, interface processor, потенциал ионизации44) Военно-воздушные силы: соглашение о "честной игре" (integrity pact)45) Интернет: Internet Protocol46) Расширение файла: Data (Interactive Physics), Inspection Procedures (NRC Inspection Manual)47) Каспий: ingress protection-защита от несанкционированного доступа, защита от взлома48) Электротехника: пылеводозащищённость (ingress protection)49) Исследования и разработки (НИОКР): investigational product50) Компьютерные игры: инди-проект51) Майкрософт: протокол IP52) Общественная организация: India Partners53) NYSE. International Paper Company54) Федеральное бюро расследований: Indianapolis Field Office -
17 ip
1) Общая лексика: instrument power cable2) Авиация: промежуточное давление3) Медицина: In Patient, Independent Practice, Intense Pain, внутрибрюшинный, интраперитонеальный, ПИУ (полностью имплантируемое устройство - implanted port)4) Американизм: Increased Productivity, Institutional Program5) Военный термин: Imagery Processing, Immediate Permanent Incapacitation Dose, Implementation Procedure, Informal Processing, Information Processor, Initial Production, Initiatives Program, Instrumentation Point, Intelligence Problem, Intelligence Processing, Internal Protocol, identification of position (с помощью аппаратуры опознавания ЛА), identification peculiarity, identification point, impact point, impact predictor, implementation of plan, improvement program, in process, in progress, inactive pay, incentive pay, index of performance, indicator panel, industrial participation, industrial preparedness, industrial production, infrared passive, initial phase, initial point, initial position, initial post, installation procedure, instruction pamphlet, instructor pilot, instrument panel, instrumentation papers, intelligence police, intercept point, issuing point, Initial Point (bombing)6) Техника: input, inspection procedure, instrument package, Степень защиты7) Сельское хозяйство: Inorganic Phosphorus8) Математика: Imaginary Part, по вероятности (in probability), целочисленное программирование (integer programming)9) Религия: Inspired People10) Метеорология: Invisible Particles11) Юридический термин: Identity Preserved, Interesting Persons, ИС (Intellectual Property, интеллектуальная собственность)12) Фармакология: Indian Pharmacopoeia13) Страхование: installment paid14) Грубое выражение: Idiot Proof15) Музыка: Iambic Pentameter16) Оптика: indium phosphide17) Политика: Clipperton Island18) Телекоммуникации: Intelligent Peripheral (AIN), Internet Protocol (IETF)19) Сокращение: Impact Point (missile), Initial Point (bombing term), Initial Provisioning, Innings Pitched, Intellectual Property, Intelligent Peripheral (computer network), Intermediate Point, Intermediate Processor (communications), in possession, instruction plate, interchangeable solid and screen panels, interpost, iron pipe, Induced Polarization, Information Provider, Initial Pressure, intraperitoneal20) Университет: Interesting Point21) Физика: Induced Potential, Interaction Point, ignition point22) Физиология: InterPhalangeal, Intra- Peritoneal23) Вычислительная техника: identification of position, image processor, in-house publishing, in-plant publishing, insertion point, instruction pointer, instruction pulse, integrated processes, intelligent peripheral, interrupt pointer, interrupt priority, interrupt processor, item processing, самый важный из всех протоколов, на котором основана Internet (Через этот протокол осуществляется прямое подключение к Internet), Intelligent Peripheral (IN), Information Provider (Telephony), Instruction Pointer (register, CPU, Intel, Assembler), Internet Protocol (version 4, RFC 791), архитектура системы обработки информации, интегрированный адаптер печатающего устройства, указатель команд24) Литература: International President25) Нефть: induced polarization method, initial potential, ionization potential, isoprenoid, the degree of ingress protection provided by enclosures to IEC 60529, вызванная поляризация (induced polarization), метод вызванной поляризации (induced polarization), начальное давление (initial pressure), начальный дебит (скважины, initial production), степень защиты, обеспечиваемая оболочками26) Биохимия: Imipramine27) Связь: internetwork protocol28) Банковское дело: очередной взнос уплачен (instalment paid)29) Геофизика: ВП30) Фирменный знак: International Pharmaceuticals, Internet Provider, Island Pacific (formerly SVI Solutions, Inc.)31) Патенты: интеллектуальная собственность (Intellectual Property)32) Деловая лексика: Implementable Projects, Incredible Price, Independent Patent33) Бурение: начальный дебит скважины (initial production), initial production (usually describing an initial production test)34) Глоссарий компании Сахалин Энерджи: International Protection, Internet protocol Internet-протокол, immediate pressure, index of protection ("degrees of protection provided by enclosures"), intelligent pig, international practices, Inspection Plan35) Нефтегазовая техника Институт нефти (Великобритания, Institute of Petroleum), начальный потенциальный дебит скважины36) Инвестиции: instalment paid37) Сетевые технологии: Internet Packet, image processing, information processing, источник информации, межсетевой протокол, обработка информации, industrial protocol38) ЕБРР: individual project39) Полимеры: Institute of Petroleum, intermediate pressure, internal pressure40) Программирование: Instructional Pointer41) Контроль качества: integer programming42) Сахалин Ю: ingress protection43) Макаров: initial potential, interface processor, потенциал ионизации44) Военно-воздушные силы: соглашение о "честной игре" (integrity pact)45) Интернет: Internet Protocol46) Расширение файла: Data (Interactive Physics), Inspection Procedures (NRC Inspection Manual)47) Каспий: ingress protection-защита от несанкционированного доступа, защита от взлома48) Электротехника: пылеводозащищённость (ingress protection)49) Исследования и разработки (НИОКР): investigational product50) Компьютерные игры: инди-проект51) Майкрософт: протокол IP52) Общественная организация: India Partners53) NYSE. International Paper Company54) Федеральное бюро расследований: Indianapolis Field Office -
18 director
начальник (управления, службы, отдела) ; руководитель; директор; ( центральный) прибор управления огнем; прибор управления артиллерийским зенитным огнем, ПУАЗО; целеуказатель; оператор наведения; пункт [самолет, корабль] наведения; ретранслятор; буссольAssistant director, Review and Analysis — помощник начальника управления по проверке и анализу (контрактов) (МО)
Deputy CIA director, Essential Elements of Information — заместитель директора ЦРУ по постановке основных задач сбора разведывательной информации
Deputy director of Defense Research and Engineering for Administration, Evaluation and Management — заместитель начальника управления НИОКР МО по административным вопросам, вопросам оценки и управления
Deputy director, Contract Administration Services — заместитель начальника службы по контролю за исполнением контрактов (МО)
Deputy director, Strategic and Naval Warfare Systems — заместитель начальника управления по стратегическим и морским системам оружия (МО)
Deputy director, Tactical Air and Land Warfare Systems — заместитель начальника управления по тактическим авиационным и наземным системам оружия (МО)
Deputy director, Test Facilities and Resources — заместитель начальника управления по испытательному оборудованию и ресурсам (МО)
director EW and C3 Countermeasures — начальник управления РЭБ и мер противодействия системам руководства, управления и связи (МО)
director for C3 Policy — начальник управления разработки программ руководства, управления и связи (МО)
director for Operations, Joint Staff — начальник оперативного управления объединенного штаба (КНШ)
director for Plans and Policy, Joint Staff — начальник управления планирования и строительства ВС объединенного штаба;
director of Administrative Services, Joint Staff — начальник административного управления объединенного штаба
director of Civilian Marksmanship, National Board for the Promotion of Rifle Practice — начальник управления стрелковой подготовки гражданского персонала Национального комитета содействия развитию стрелкового спорта (СВ)
director of Manning (Army) — Бр. начальник управления комплектования (СВ)
director of Research, Development, Test and Evaluation — начальник управления НИОКР, испытаний и оценок
director, Acquisition and Support Planning — начальник управления закупок (военной техники) и планирования МТО (МО)
director, Administrative Support Group — начальник группы административного обеспечения (СВ)
director, Admiralty Marine Technology Establishment — Бр. начальник управления разработки боевой техники МП
director, Admiralty Surface Weapons Establishment — Бр. начальник управления разработки систем надводного оружия ВМС
director, African Region — начальник управления стран Африки (МО)
director, Air National Guard — директор штаба НГ ВВС
director, Air Vehicles Technology — начальник управления разработки авиационных транспортных систем (МО)
director, Air Warfare — начальник управления авиационных систем оружия (МО)
director, Army Air Corps — Бр. начальник управления армейской авиации СВ
director, Army Aviation — начальник управления армейской авиации
director, Army Council of Review Boards — председатель совета СВ по контролю за деятельностью апелляционных комиссий
director, Army Medical Services — Бр. начальник медицинской службы СВ
director, Army National Guard — директор штаба НГ СВ
director, Army Programs — начальник управления разработки программ СВ
director, C3 Resources — начальник управления разработки систем руководства, управления и связи (МО)
director, Chemical Defence Establishment — Бр. директор НИЦ средств химической защиты
director, Civil Affairs — начальник управления по связям с гражданской администрацией и населением
director, Civilian Employees Security Program — начальник службы контрразведывательной проверки гражданского персонала (СВ)
director, Combat Support — начальник управления боевого обеспечения (МО)
director, Communications Systems — начальник управления систем связи (МО)
director, Contracts and Systems Acquisition — начальник управления заключения контрактов и закупок систем оружия и военной техники (МО)
director, Coordination and Analysis — начальник управления координации и анализа
director, Counterintelligence and Investigative Programs — начальник управления программ контрразведки и специальных расследований (МО)
director, Cruise Missile Systems — начальник управления систем КР (МО)
director, Defence Operational Analysis Establishment — Бр. начальник военнонаучного управления МО
director, Defense Research and Engineering — начальник управления НИОКР МО
director, Defense Sciences — начальник научно-исследовательского управления МО
director, Defense Supply Service-Washington — начальник службы снабжения зоны Вашингтона в МО
director, Defense Telephone Service-Washington — начальник телефонной службы зоны Вашингтона в МО
director, Defense Test and Evaluation — начальник управления МО по испытанию и оценке (оружия и военной техники)
director, DIA — начальник разведывательного управления МО
director, Directed Energy Programs — начальник управления программ использования направленной энергии (МО)
director, Doctrine, Organization and Training — начальник управления разработки доктрин, вопросов организации и боевой подготовки
director, DOD SALT Task Force — председатель рабочей группы МО по вопросам переговоров в рамках ОС В
director, East Asia and Pacific Region — начальник управления стран Восточной Азии и Тихого океана (МО)
director, Electronics and Physical Sciences — начальник управления по электронике и естественным наукам (МО)
director, Engineering Technology — начальник управления проектно-конструкторских работ (МО)
director, Environmental and Life Sciences — начальник управления экологических и биологических наук (МО)
director, Equipment Applications — начальник управления по изучению применения техники (в войсках)
director, Facilities Engineering — начальник инженерно-строительного управления
director, Far East/Middle East/Southern Hemisphere Affairs — начальник управления стран Дальнего Востока, Среднего Востока и Южного полушария (МО)
director, Federal Bureau of Investigation — директор ФБР
director, Field Maintenance — начальник службы полевого технического обслуживания и ремонта
director, Foreign Military Rights Affairs — начальник управления по делам прав иностранных государств в военной области (МО)
director, General Purpose Forces Policy — начальник управления разработки вопросов строительства сил общего назначения
director, Health Resources — начальник управления ресурсов здравоохранения
director, Information Processing Technique — начальник управления систем обработки информации (МО)
director, Information Security — начальник управления обеспечения секретности информации (МО)
director, Information Systems — начальник управления АИС
director, Installations — начальник управления строительства
director, Intelligence Resources — начальник управления изучения ресурсов разведки (МО)
director, Inter-American Region — начальник управления по межамериканским делам
director, International Economic Affairs — начальник управления по международным экономическим делам (МО)
director, International Military Staff — начальник международного объединенного штаба (НАТО)
director, Joint Staff — начальник секретариата объединенного штаба (КНШ)
director, Joint Tactical Communications (TRI-TAC) Program — начальник отдела работ по программе использования единой тактической системы связи (ТРИ-ТАК)
director, Judge Advocate Division — начальник отдела военно-юридической службы (МП)
director, Land Warfare — начальник управления наземных систем оружия (МО)
director, Legislative Liaison — начальник отдела по связям с законодательными органами (ВВС)
director, Legislative Reference Service — начальник справочной юридической службы (МО)
director, Major Weapon Systems Acquisition — начальник управления закупок основных систем оружия (МО)
director, Marine Corps Reserve — начальник отдела по вопросам резерва МП
director, Materiel Acquisition Policy — начальник управления разработки планов закупок оружия и военной техники (МО)
director, Materiel Requirements — начальник отдела определения потребностей в оружии и военной технике
director, Medical Plans and Resources — начальник управления ресурсов и планов медицинского обеспечения (ВВС)
director, Military Assistance Office — Бр. начальник управления по оказанию военной помощи иностранным государствам (СВ)
director, Military Survey — Бр. начальник топографического управления (СВ)
director, Military Technology — начальник управления военной технологии (МО)
director, Military Vehicles and Engineering Establishment — Бр. начальник управления БМ и инженерной техники
director, National Intelligence Systems — начальник управления национальных систем разведки (МО)
director, NATO/European Affairs — начальник управления по делам НАТО и стран Европы (МО)
director, Naval Laboratories — начальник управления научно-исследовательских лабораторий ВМС
director, Near Eastern and South Asian Region — начальник управления стран Ближнего Востока и Южной Азии (МО)
director, Negotiations Policy — начальник управления разработки планов ведения переговоров (МО)
director, Net Assessment — начальник управления всесторонней оценки программ (МО)
director, NSA — директор АНБ
director, Offensive and Space Systems — начальник управления космических средств и систем наступательного оружия (МО)
director, Office of Congressional Travel/Security Clearances — начальник отдела организации поездок членов Конгресса и оформления допуска к секретным материалам (МО)
director, Office of Dependents Schools — начальник отдела по вопросам воспитания и образования детей военнослужащих (МО)
director, Office of Research and Administration — начальник управления НИР и административного обеспечения (МО)
director, Operations — начальник оперативного управления [отдела]
director, Personnel and Employment Service-Washington — начальник отдела кадров для гражданских служащих зоны Вашингтона (СВ)
director, Personnel Council — председатель совета по делам ЛС (ВВС)
director, Personnel Plans — начальник управления планирования подготовки ЛС (ВВС)
director, Personnel Programs — начальник управления разработки программ использования ЛС (ВВС)
director, Planning and Health Policy Analysis — начальник управления планирования и развития здравоохранения (МО)
director, Planning and Requirements Review — начальник управления планирования и анализа потребностей (МО)
director, Planning — начальник управления планирования (МО)
director, Plans and Programs — начальник управления разработки планов и программ
director, Policy Research — начальник управления политических исследований (МО)
director, Program Control and Administration — начальник управления по административным вопросам и контролю за выполнением программ
director, Program Management — начальник управления по руководству разработкой программ (МО)
director, R&D and Procurement — начальник отдела НИОКР и заготовок
director, Religious Education — руководитель отделения [секции] религиозного образования (СВ)
director, Resource Management Office — начальник отдела управления ресурсами (СВ)
director, Royal Aircraft Establishment — Бр. директор НИЦ авиационной техники
director, Royal Armament R&D Establishment — Бр. директор НИЦ вооружений
director, Royal Armored Corps — Бр. начальник бронетанковых войск
director, Royal Artillery — Бр. начальник артиллерийского управления
director, Royal Signals and Radar Establishments — Бр. директор НИЦ средств связи и РЛ техники
director, SALT/Arms Control Support Group — начальник группы обеспечения переговоров в рамках ОСВ по контролю над вооружениями
director, Security Assistance Plans and Programs — начальник управления разработки планов и программ военной помощи иностранным государствам
director, Security Plans and Programs — начальник управления разработки планов и программ обеспечения безопасности (МО)
director, Space Activities Office — начальник управления космических программ (МО)
director, Space and Building Management Service-Washington — начальник службы эксплуатации объектов зоны Вашингтона (СВ)
director, Space Systems — начальник управления космических систем (ВВС)
director, Special Projects — начальник управления специальных проектов (МО)
director, Special Studies — начальник управления специальных НИР
director, Special Weapons — начальник управления специальных видов оружия
director, Strategic and Theater C2 Systems — начальник управления разработки систем руководства и управления ВС в стратегическом масштабе и на ТВД
director, Strategic Forces Policy — начальник управления разработки вопросов развития стратегических сил
director, Strategic Planning — начальник отдела стратегического планирования
director, Strategic Plans — начальник отдела стратегического планирования
director, Strategic Policy — начальник управления разработки стратегических проблем (МО)
director, Strategic Technology — начальник управления разработки стратегических систем оружия (МО)
director, Studies and Analyses Staff — начальник отдела исследований и анализа (СВ)
director, Surveillance and Warning — начальник управления систем наблюдения и оповещения (МО)
director, Tactical Intelligence Systems — начальник управления тактических систем разведки (МО)
director, Tactical Technology — начальник управления разработки тактических систем оружия (МО)
director, Technology and Arms Transfer Policy — начальник управления разработки основ передачи военной технологии и вооружений
director, Technology Trade — начальник управления по торговым операциям в области технологии
director, Territorial Army and Cadets — Бр. начальник управления территориальной армии и кадетских организаций
director, Theater Nuclear Force Policy — начальник управления разработки программ развития ядерных сил на ТВД
director, Underwater Weapons Projects — Бр. начальник отдела разработки проектов подводного оружия
director, USAF Judiciary — начальник отдела судопроизводства ВВС США
director, Washington Headquarters Services — начальник административноштабной службы зоны Вашингтона
director, Weapons (Production) — Бр. начальник управления по производству систем оружия
director, Women's RAF — Бр. начальник женской вспомогательной службы ВВС
director, Women's Royal Naval Service — Бр. начальник женской вспомогательной службы ВМС
Executive director, Industrial Security — начальник управления обеспечения сохранения военной тайны на промышленных предприятиях (МО)
Executive director, Quality Assurance — начальник управления обеспечения качества (продукции МО)
Executive director, Technical and Logistics Services — начальник управления служб МТО (МО)
Managing director, Royal Ordnance Factories — Бр. начальник управления военных заводов
Principal director Office of the Deputy Under-Secretary, Policy Planning — начальник управления [первый помощник заместителя МО] по планированию военно-политических программ
Staff director, Installation Services and Environmental Protection — начальник управления обслуживания объектов и защиты окружающей среды (МО)
Staff director, Management Review — начальник управления анализа организационных проблем (МО)
Staff director, Small and Disadvantaged Business Utilization — начальник управления по связям с мелкими и льготными предприятиями (МО)
Vice director, Management and Operations Defense Intelligence Agency — первый заместитель начальника разведывательного управления МО по вопросам руководства операциями
— fire control director -
19 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
20 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
См. также в других словарях:
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